Todd Ramasar on What Makes an NBA Player, Building a Global Agency

Life Sports Founder & CEO Todd Ramasar joins Jacob Myers on the League Him podcast for an insightful dialogue on what it takes to be an NBA player in 2025. We dive into Todd’s basketball roots at UCLA, the lessons he picked up from industry giants early on, and his evolution into an entrepreneur who’s negotiated over a billion dollars in contracts.

We also get into team-building principles and share stories from the journeys of his clients — from Pascal Siakam’s rise from mid-major sleeper to max-contract star, to the paths of Andrew Nembhard, Cedric Coward, Nique Clifford, and Kevon Looney.

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Chapters 00:00 Intro 01:10 UCLA Roots 07:30 Evaluation Process 13:00 Love for the Game is Black and White 15:00 Pascal Siakam's Rise from Mid-Major to Max-Player 23:20 Nique Clifford's Path to the NBA 27:52 Cedric Coward's Path to the NBA 35:00 Entrepreneurial Roots 37:55 Innovation & Player Development 41:10 Team Building 44:25 Prospect Greenlights 51:20 Gratifying Moments ft. Pascal Siakam & Kevon Looney